1. How long does the initial setup process take?
Minutes, not weeks. Give us your URL and a list of LLM prompts you care about, and we'll start identifying 3rd party citation gaps right away. No tech stack integrations, no lengthy onboarding documents.
2. Do I have to come up with the prompts?
Nope. Just tell Noble your product or software category and we'll generate relevant prompts for you based on your category and website. You can also upload your own prompts if you already have a list in mind — or do a combination of both.
3. How does pricing work?
You set a monthly budget, billed monthly on an annual plan starting at $2,000/month. We secure mentions and draw down from your budget as each one goes live, priced by the value of the placement (most run about $200) plus a publisher fee that averages around $200, so a typical mention runs about $400 all-in. Unused budget is refunded after your term ends, so you only pay for results.
4. How long does it take for mentions to start going live?
Most customer see their first mention offers after the first 3 weeks, then ongoing from there. Usually at week 6 is when the first mentions go live, as publishers can take a few weeks to update their content. Your dashboard shows real-time status on every mention so you always know where things stand.
5. How is success measured?
Two ways: the number of brand mentions that go live in sources LLMs cite, and your overall AI search visibility increasing over time. Your Noble dashboard tracks both, so you can see the direct impact as each mention goes live.
6. Why do brand mentions matter and how are they different from backlinks?
AI search engines don't rank results the way traditional search does — they read, digest, and cite third-party content when answering questions. If your brand isn't mentioned in those sources, the model has nothing to cite about you. Research shows web mentions have the strongest correlation with brand appearance in AI search answers. Backlinks — hyperlinks pointing to your site — were the backbone of traditional SEO. But in AI search, LLMs prioritize what trusted sources say about you, not whether they link to you. That's why mentions move the needle for AI visibility in ways backlinks alone don't.
7. How is Noble different from AI visibility tools?
Visibility tools show you where you are and aren't appearing in AI search. Noble actually fixes the gaps. We identify the prompts where you're missing, reach out to the publishers that LLMs cite, negotiate placement, and work with the publishers to ensure your mentions go live and that they represent your brand well. You don't just get a report on visibility, you get brand mentions that improve it.
8. What is the payment to publishers for a mention?
Some publishers charge a placement fee, typically $200–$300. Others accept a reciprocal mention instead of payment. Either way, the terms are always shown as part of the offer details so there are no surprises.