How Noble Works
Noble integrates directly with your cold calling platform—such as Outreach, Apollo, or Salesloft—so there’s no extra workflow or prep needed. As you make calls, Noble surfaces names of users or customers your prospect is likely to recognize, helping you instantly build trust and credibility in your first few seconds.
Instead of relying on LinkedIn connections (which are often weak signals—prospects typically know only about 5% of their connections), Noble uses more meaningful demographic data. This includes shared work experience, alma maters, industry overlap, or similar titles and roles to identify relevant contacts.
Noble gets this information from a list of your customers that you provide, or it can pull from publicly available sources like your website’s logo wall, customer case studies, or even job descriptions. It intelligently matches these customer references to the prospect, giving you high-confidence name drops with zero prep.
Tips for using Noble for outbound emails
1
Use a recognizable customer name early in your pitch — 75% of prospects will recognize at least one of the names Noble surfaces. Even if they don’t, company names still serve as strong social proof
2
Stick to the script provided. It's designed to work whether or not the prospect knows the specific name, by leveraging familiarity, relevance, and credibility.
3
Highlight results and ROI quickly. Once you have their attention, build intrigue by sharing what customers like them are achieving with your product.
4
Trust the process. The value lies in showing that people like them—in similar roles, at known companies—are seeing results with your solution.
“Noble Open” script for SDRs
Call Script #1
Example of script 1 in action
“Hi Janet, this is Connor from Demandbase. Can I take 30 seconds to
tell you about the results that CMO’s like John Smith at OpenAI are
seeing with our product?”
Call Script #2
Example of script 2 in action
“Hi, we’re working with OpenAI to boost their pipeline using ABM.
We’re working with John Smith whom you may know. Is this type of
initiative on your radar?”
Response and Rebuttal
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Prospect Response
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Your Rebuttal
|
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“Yes”
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Talk about the product and ROI quickly before asking to schedule a
call when they have more time to chat
|
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"Who is [recommendation name #1]?”
|
Say:
"He/she is the [title of your user persona] at [recommendation #1
company]. Our customers are seeing [general ROI/results across your
customers] using our product. I'd love to explain how we did it when
you have more time to chat. When do you have time next week?"
|
Key Takeaway
Even if the prospect doesn’t know the recommended customer, you can use their company name and title as social proof to talk about the results for customers like them.
Example of script in action
OPENING LINE
Hi Sarah, this is Jake from Navattic. Can I take 30 seconds to tell
you about the results that Demand Gen leaders like Emma Chen at
Segment are seeing with our product?”
PROSPECT RESPONSE
Who's Emma Chen?
REBUTAL
She's the Director of Demand Generation at Segment. Our customers are
seeing up to a 30% increase in demo conversion rates after embedding
interactive product tours across their website and campaigns. I'd love
to explain how we helped them get there—when do you have time next
week for a quick chat?
Need Help Connecting Noble to your Outbound System?
Learn how Noble integrates with your outbound system to enrich active
prospects.
