How to use Noble in Outbound Emails

Josh Budman
May 21, 2025
11min
TLDR

You have 3 seconds to capture your prospect’s attention and get them to open a cold email. Using Noble, you can mention names of users/customers that the prospect knows/recognizes in the subject line and email body to cut through the noise, build trust, and increase the likelihood of booking a demo. Noble will automatically add the names to your outbound sequences - no prep work needed.

How Noble Works

Noble integrates directly with your email platform (such as Outreach, Apollo, Salesloft, etc.) to enhance your outbound strategy. It analyzes demographic information—like shared work history, educational background, industry, and similar job roles—to recommend users or customers that your prospect is likely to know or recognize.

You can then insert these recommended names as snippets into your email sequences (see templates below). Noble does not rely on LinkedIn connections, since prospects typically only recognize about 5% of their LinkedIn network. Instead, Noble uses more reliable data sources like customer lists provided by your team, or publicly available information such as website logo walls, customer stories, and job descriptions to determine who uses your product.

Roughly 75% of prospects will recognize at least one of the users or customers that Noble suggests. Vendors with larger customer lists often see even higher match rates. These peer-based references create familiarity and trust, giving your outreach a more personalized and credible touch.

Tips for using Noble for outbound emails

1

Add a recognizable customer name to the subject line to increase the chance of the email being opened

2

Include 2–3 additional names in the email body that the prospect is likely to recognize for extra impact

3

Use the provided email template even if you’re unsure whether the prospect knows your customers – company names alone provide valuable social proof

4

Avoid saying the prospect may know the customers. Let them make that connection themselves. Calling it out directly can be distracting or off-putting. (e.g., “How do you know that I know this person” or “I don’t know this person”)

Email templates for SDRs

Email Template #1

Subject Line: [Recommendation #1 full name]

Example of email template #1 in action

Subject line: Jordan Lee

Hi Sarah,

Do you know what these three people have in common?

• Jordan Lee, Director of Marketing at Acme Corp

• Priya Desai, Head of Growth at Nimbus Health

• Marcus Nguyen, VP of Sales at LumenTech

They use Navattic to create interactive product demos that help prospects understand value faster—leading to more qualified pipeline and shorter sales cycles.

May I send you a quick Loom video sharing more about how Navattic works and the results that customers like Jordan, Priya, and Marcus have seen?

Taylor Robinson
Sales Development Representative, Navattic

Email Template #2

Subject Line: [Recommendation #1 full name]

Example of email template #2 in action

Subject line: Jordan Lee

Hi Sarah,

Do you experience long sales cycles and low demo conversion rates?

If so, you’re not alone. These customers turned to Navattic to solve this problem for their company:

• Jordan Lee, Director of Marketing at Acme Corp
• Priya Desai, Head of Growth at Nimbus Health
• Marcus Nguyen, VP of Sales at LumenTech

They use Navattic to create interactive product demos that engage prospects early and move them through the funnel faster.

May I send you a quick Loom video sharing more about how Navattic works and the results that customers like Jordan, Priya, and Marcus have seen?

Taylor Robinson
Sales Development Representative, Navattic

Email Template #3

Subject Line: Talk to [recommendation #1 full name]

Example of email template #3 in action

Subject line: Jordan Lee

Hi Sarah,

Do you need a way to solve low demo engagement and long sales cycles?

If so, you should take a look at Navattic.

Don’t take our word for it — below are a few Navattic users that we can introduce you to if you’d like to learn about their experience:

• Jordan Lee, Director of Marketing at Acme Corp
• Priya Desai, Head of Growth at Nimbus Health
• Marcus Nguyen, VP of Sales at LumenTech

I would also be happy to schedule a quick call with you if you’d like to learn more about Navattic and the results that customers like Jordan, Priya, and Marcus have seen.

Taylor Robinson
Sales Development Representative, Navattic

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