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The internet has changed. AI search is how buyers discover products, and Noble's software gets your brand mentioned in the sources that LLMs cite. Noble’s software identifies the prompts that you don’t show up for and handles the outreach, negotiation, and payment on your behalf so you appear in the articles and forums that LLMs cite.
Noble’s software automates brand mentions for GEO.
Here is Noble’s process:
Noble will identify when Reddit, Quora, and other forums are cited in AI search results. Noble drafts the email sequence for brands/agencies to send to their customers, so they post on relevant threads. Noble will also compensate users for their contribution.
Noble’s software reaches out to publishers that are cited in AI search answers for relevant prompts that the brand is not showing up in today. For each eligible publisher/source contacted, 10% have successfully mentioned the brand in new or existing articles on their site. The agency/brand will sign off on the final copy and payment to the publisher.
Each brand mention is $200. You choose the number of brand mentions you want per month; starting with 5 per month. Noble will pass through the negotiated payment with the publisher or customer on top of the price per brand mention.
Most sources cited by LLMs are non-tier 1 publications and forums that PR firms do not have a relationship with. Noble’s software will engage the long-tail of publishers and work with your customers to get mentioned in the articles and forums cited by LLMs.
The process of achieving a brand mention is similar to backlinks for SEO. The primary difference is that the link itself doesn’t matter as much for LLMs as they prioritize what is being said by credible sources rather than links to a specific page.
Backlinks were a popular incentive for publishers to add a backlink to a brand’s page in exchange for a reciprocal backlink. While Noble can offer a reciprocal brand mention on the brand’s page if the brand is comfortable with that, most brands do not want to mention or link to a publisher from their website.
In short, backlinks were successful for SEO. Brand mentions are needed for GEO.
Noble is not an SEO agency. Noble is a software solution that SEO agencies (and in-house SEO teams) use to execute brand mentions on their behalf. Noble partners with SEO agencies (and in-house SEO teams) to deliver brand mentions on their behalf. Most SEO agencies are either sourcing brand mentions manually or they aren’t doing this work today because it is time-consuming and expensive. Noble’s software is a cheaper and more efficient solution for SEO agencies (and in-house SEO teams) to get mentioned in the sources that LLMs cite in their AI answers.
While it’s easy to identify the prompts that you aren’t showing up in and the sources that are being summarized by the LLMs, it is very cumbersome and expensive to manually reach out to publishers to get mentioned in the sources. Noble’s software does the work for you, and you only pay for successful brand mentions in sources that LLMs are already citing for relevant prompts.
For SEO agencies, this means more revenue from clients by upselling Noble’s brand mentions, reducing cost (increasing margins) if you are already sourcing brand mentions manually, and overall higher customer retention as you have a guaranteed solution to increase your clients’ AI search visibility for top-of-funnel awareness.
Ahrefs ran a study that showed that brand web mentions show the strongest correlation (0.664) with Google’s AI Overview brand visibility (source). It is critical for your brand to get mentioned in the sources that LLMs cite for buyers to discover you.
No. The SEO tactics to get ranked in traditional blue-link search don’t work for LLMs, as only 12% of links cited by ChatGPT, Gemini, and Copilot appear in Google’s top 10 results for the same prompt (source).
AI search will soon surpass traditional blue-link search in volume and how buyers discover products. If your brand isn’t mentioned in the answers on Google, ChatGPT, Perplexity, etc, then it will be more difficult for buyers to discover your product.
Most visibility tools will do the reporting to show you when you do and do not show up in relevant prompts and the sources being cited by LLMs. Some visibility tools may create workflows for you to create content on your own website. What is unique about Noble is that Noble will do the work to identify where you are not showing up on 3rd party sites that are getting cited by LLMs and get you mentioned in those sources so you show up in AI search answers.
While it’s important to update your website, LLMs heavily prioritize 3rd party sources like listicles, blogs, forums, etc, and those are the types of citations that Noble is designed to get you mentioned on.
In AI search, buyers don’t go to websites to get answers. Without website traffic, publishers can’t rely on income from affiliate links and ads. In this new era of search, brand mentions are how publishers can get paid for their content.
Most sources cited by LLMs are non-tier 1 publications and forums that PR firms do not have a relationship with. Noble will engage the long-tail of publishers and work with your customers to get mentioned in the articles and forums cited by LLMs.
