Every mention comes with a Noble Mention Score, calculated from how often a page is cited by AI and how authoritative it is. The higher the score, the more valuable the placement, and the score is what sets the price of each mention.

Noble runs on a monthly budget, starting at $2,000 a month on an annual plan. From there, you choose the budget that matches how aggressively you want to build AI search visibility, and you can increase it anytime to secure more mentions.

Some publishers charge a fee to include your brand in their content, typically $100 to $300 per mention. It's separate from Noble's platform fee, and it only applies to paid mentions, not reverse mentions.

You only pay for mentions that go live. Your budget depletes when a mention publishes, not when an offer is made or accepted, so you're never charged for a placement that doesn't ship.

If a month runs light, that budget carries forward. Anything still unused at the end of your annual term is refunded 90 days after the term ends. No paperwork, and no credits you can only spend with Noble. Whatever you don't use comes back to you.

Yes. Once a publisher accepts, Noble drafts the copy to match the brand guidelines you provide and shares it with you. You have five business days to review, edit, or approve it. If you don't respond, the copy is approved as drafted, so nothing stalls.

A paid mention is when Noble pays the publisher from your budget to include your brand in their content. A reverse mention is a reciprocal swap: you mention the publisher on your site, and they mention you on theirs, at no additional cost. Around 70% of offers are reverse mentions, and Noble manages the whole exchange for you. You can also choose to receive only reverse mentions, only paid mentions, or both.

Yes. You can pay by credit card through Stripe, or by invoice. Either way, you're billed against your funded monthly budget, which depletes as your mentions publish.