Noble works with publishers to update an incorrect mention in an existing article that LLMs cite so you show up accurately in AI search.
WHOOP identified inaccurate product claims in AI responses, then used those insights to drive corrections and keep its brand accurately represented across AI Search.
of AI responses flagged for accuracy issues, then routed for correction.
A mention refresh is a correction to a mention you already have in a source AI cites, updating details that are inaccurate, out of date, or unfairly ranked below competitors so it accurately reflects your brand today.
Upload current brand details
So Noble knows the accurate messaging, positioning, and pricing for your brand/product.
Find the stale mentions
Noble locates the AI cited articles mentioning you differently that your current brand details.
Update, publish, pay
We work with the publisher to revise the mention, get mutual approval, and push the change live.
AI engines pull from third-party articles to answer questions about your brand. When one shows old pricing, a former product name, or lists you below a competitor, that’s what buyers hear.
WHAT AI SAYS TODAY
AFTER A REFRESH
JOIN OTHER BRANDS GETTING CITED BY AI
“With Noble, we don't just earn new mentions — we update the existing ones so AI describes Zendesk the way we show up today.”
Jenn Andrus
Performance marketing at Zendesk
AI visibility increase
20%
Increase in relative growth in the share of category conversation
71%
Visibility increase for new treasury management product
33%
Whether you‘re missing from the articles AI engines cite or already there with the wrong details, Noble gets your brand mentioned accurately in the sources that shape AI answers.
We place your brand in a relevant third-party article that AI engines cite but don’t yet mention you.
We place your brand in a relevant third-party article that AI engines cite but don’t yet mention you.
You’re absent from the sources shaping AI answers in your category.
You’re already mentioned in an existing citation, but the mention is stale, inaccurate, or sits below competitors.
The outcome is increased accuracy
The outcome is increased accuracy
See how Mention Refresh work
You direct where your budget goes across new and refresh mentions. Both types are the same price per mention.

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