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If you're an SEO agency evaluating Noble for yourself or a client, this post covers everything you need to know: how to position it, how the pricing and upsell work, what your clients actually get, and how to show results.
TL;DR: Noble finds the publisher sources that AI tools cite, secures confirmed offers to include your client's brand, and handles all negotiation and placement once an offer is accepted. You set your own margin on top of Noble's price, share results via the Noble dashboard, and deliver a service your clients can see working. Noble does the work, while you own the relationship.
Noble automates the process of getting your clients mentioned in the sources that AI tools like ChatGPT, Claude, and Google pull from when generating answers. That means finding the right publishers, reaching out, negotiating, and handling payment and placement all on your behalf.
A mention is your client's brand placed in an existing article that AI tools cite. Noble secures the offer from the publisher, handles everything to get it placed, and the article publishes with your client's brand in it on a rolling 30–90 day window, depending on the publisher's editorial schedule.
What Noble handles:
Essentially, Noble owns everything that happens between a confirmed offer and the live article, so you're not left chasing a publisher or managing back-and-forth.
Noble's pricing is built to fit how you already bill clients. You agree a monthly budget with your client, take your margin off the top, and the rest funds their mentions through Noble.
The platform fee is tied to each mention's Noble Mention Score, which reflects how often the source is cited by LLMs and how authoritative it is. Most placements land in the mid-range, so the platform fee averages around $200 per mention, though higher-scoring placements cost more.
For example, say your client allocates $5,000 a month to brand mentions. You decide to take 10% ($500) as your margin, and the remaining $4,500 goes into Noble as their working budget for that month. Their mentions draw down from that $4,500 as they go live. The monthly budget is flexible, but your 10% off the top stays the same.
You stay right inside the budget your client signed off on, and your margin is built in without adding anything on top. The percentage is yours to set and iIt covers the work you're doing: managing the relationship, reviewing each mention on your client's behalf, providing strategic context, and sharing reporting.
Some mentions also carry a publisher fee (typically $100-300) when a publisher charges to include the brand in their content. There's no separate invoice for it: when the mention goes live, the publisher fee draws down from the Noble budget alongside the platform fee. It's all covered by the budget your client allocated.
The key point to re-iterate with your clients is that they’re only paying for mentions that go live. The Noble budget depletes when a mention publishes, not when an offer is made or accepted, so none of it goes to placements that don't ship. Anything left at the end of the term is refunded, and you pass that back to your client.
One thing to also note is that once a publisher accepts, the mention is placed automatically, and Noble drafts the copy and shares it for review. You have five business days to review, edit, or approve it before it's finalized. This is to keep momentum on your campaigns and keep the ball rolling with the publishers who’ve already agreed to place the mention. For agencies juggling several clients, that means keeping an eye on your dashboard so each draft gets your input in time.
For a full breakdown of how Noble's pricing works, see our pricing explainer. And if your client wants to understand what to expect month by month after signing, this post covers the full timeline.
Invoicing is simple. You set a monthly budget for each client brand, and Noble invoices you for that budget. That's the only invoice. As mentions go live, the cost draws down from the budget, and that drawdown already includes the publisher fee. There's no separate publisher invoice to chase or reconcile.
You can see the drawdown for each brand in your dashboard, so you always know exactly what's been spent per client. You bill your client from there, with your margin on top. At the end of the billing period, any unused budget rolls over or is refunded.
So the flow is:
Because everything runs through one budget per brand, you always know exactly what to bill each client across your book of business.
Start with why it matters. Two-thirds of B2B buyers now rely on AI chatbots as much or more than Google when evaluating vendors. And 85% of sources are third-party, meaning to show in the answer you need to be mentioned in those sources. Being in the answer isn't just a visibility metric; it drives real traffic from buyers who are already close to a decision.
Noble gets your client into those answers.
Here's the framing that works:
→ Noble identifies the articles that AI tools actually cite when a buyer searches for something in your client's category.
→ Then it secures a confirmed offer to get your client mentioned in those articles and handles everything to make it happen.
→ You review and refine the copy for each mention on your client's behalf before it goes live.
Our results also speak for themselves. Noble helped one of sales tech's biggest names achieve a 313% increase in share of voice, overtaking three direct competitors. A leading fintech client saw a 33% lift in AI visibility across treasury-related prompts. And digital marketing agency Avenue Z grew its AI visibility by 250% on its most competitive prompts, the largest position jump in its category.
If you need more information on why to invest in offsite mentions, here’s a blog on the evidence behind AEO (including FAQs and research).
Noble's dashboard gives you everything you need to keep your client informed: an AI Search visibility score, a funnel to demonstrate the progress of your active mention campaigns, and offer status of your most recent mentions.
This is what you share with your client to show progress and demonstrate ROI month over month.
You own the client relationship. Noble gives you the data to back it up.
Read our step-by-step process to sign up for Noble as an agency.
Or if you have any more questions, feel free to contact us at team@thatsnoble.com
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