If you're an SEO agency evaluating Noble — for yourself or a client — this post covers everything you need to know: how to position it, how the pricing and upsell work, what your clients actually get, and how to show results.

TL;DR: Noble finds the publisher sources that AI tools cite, secures confirmed offers to include your client's brand, and handles all negotiation and placement once an offer is accepted. You set your own margin on top of Noble's price, share results via the Noble dashboard, and deliver a service your clients can see working. Noble does the work. You own the relationship.

What does Noble actually do for agencies?

Noble automates the process of getting your clients mentioned in the sources that AI tools like ChatGPT, Perplexity, and Google pull from when generating answers. That means finding the right publishers, reaching out, negotiating, and handling payment and placement — all on your behalf.

As an agency, you're the relationship owner with your client. Noble is the engine running behind it.

What's a Mention Offer and how is it different from a mention completed?

A Mention Offer is a confirmed offer from a publisher to include your client's brand in an existing article. Noble guarantees delivery of these — that's what the contract is built around.

A mention completed is when the article actually publishes with your client's brand in it. That happens on a rolling 30-90 day window after an offer is accepted because of how a publisher's editorial calendar works.

What Noble handles: 

• Negotiation
• Content drafting
• Approvals
• Payment
• Placement
• Reporting

Essentially, once your client accepts an offer, Noble owns everything that happens between offer accepted and article live. 

So that you're not left chasing a publisher or managing back-and-forth.

How does the pricing work for agencies?

Noble's pricing is straightforward: you pay a platform fee per Mention Offer, and you set your own price for the client.

Here's a concrete example:

Say you're on an annual plan at $200 per Mention Offer. Noble delivers offers to your dashboard each month, and when one comes through, you might charge your client $300 for that same offer. The $100 difference is yours. It covers the work you're doing: managing the relationship, reviewing offers on your client's behalf, providing strategic context, and handling reporting. Noble doesn't dictate your margin. That's between you and your client.

Publisher fees are separate from Noble's platform fee, and they are the only additional variable cost. When a client accepts a placement, some publishers charge a fee (typically $200-300) to include the brand in their content. Meaning if your client accepts the offer, Noble will bill you for the publisher fee and then you can pass that cost on to your clients. If they decline, they don't pay.

It’s also important to note that we don’t pay the publisher until the article is published with the brand mention and they’ve followed through on the agreed terms. You don't have to manage any of that.

For a full breakdown of how Noble's pricing works, see our pricing explainer. And if your client wants to understand what to expect month by month after signing, this post covers the full timeline.

How does invoicing work?

Noble invoices your agency directly — not your clients. For each client and Mention Offer accepted, you'll receive an invoice with publisher costs associated. Any approved Mention Offers will be billed immediately. The platform fee (i.e. monthly Mention Offers) is invoiced separately. 

For publisher costs, you then pass those on to your client, along with your own margin. 

For example, if you have a client named SaaSCo, this is what a sample invoice for publisher fees would look like: 

So the flow is:

1. Noble bills your agency for the platform fee and any approved publisher payments
2. You invoice your client for those costs, plus your margin on top
3. Your client pays you

Nothing is bundled together, so you always know exactly what to bill each client across your book of business.

How do I position Noble to a client?

Start with why it matters. Two-thirds of B2B buyers now rely on AI chatbots as much or more than Google when evaluating vendors. And 90% of higher-intent buyers clicked through to at least one cited source when they encountered AI Overviews during research. Being in the answer isn't just a visibility metric; it drives real traffic from buyers who are already close to a decision.

Noble gets your client into those answers. 

Here's the framing that works:

→ Noble identifies the articles that AI tools actually cite when a buyer searches for something in your client's category. 

→ Then it secures a confirmed offer to get your client mentioned in those articles and handles everything to make it happen. 

→ Your client reviews each offer before anything moves forward.

Our results also speak for themselves. Noble helped one of sales tech's biggest names achieved a 313% increase in share of voice overtaking three direct competitors. A leading fintech client saw a 33% lift in AI visibility across treasury-related prompts. And SEO agency Graphite went from 0% to 33% share of answers in the "best SEO agencies" cluster.

What reporting does Noble provide?

Noble's dashboard gives you everything you need to keep your client informed: an AI Search visibility score, a funnel to demonstrate the progress of your active mention campaigns, and offer status of your most recent mentions. 

This is what you share with your client to show progress and demonstrate ROI month over month.

You own the client relationship. Noble gives you the data to back it up.

Want to see how to get started?

Read our step-by-step process to sign up for Noble as an agency.

Or if you have any more questions, feel free to contact us at team@thatsnoble.com