This post walks through exactly how Noble's pricing works, so by the time you're ready to get started, there are no surprises.
In this post
Everything in Noble's pricing flows from one concept: the Mention Offer.
A Mention Offer is a confirmed offer from a publisher to place your brand in a source that LLMs actively cite. This a new placement in content your brand isn't currently part of. Not a cold outreach attempt. A real, confirmed offer tied to a specific AI search prompt your brand isn't currently showing up for, sitting in your dashboard ready for your review.
Here's the sequence:
→ Noble identifies the prompts where your brand is missing
→ Finds the third-party sources LLMs are already pulling from to answer those prompts
→ Reaches out to publishers and negotiates terms on your behalf
Once there's a confirmed offer, it lands in your dashboard with full details — the publisher, the content, the fees.
You decide whether to accept.
If you do, Noble handles placement and pays the publisher.
If you don’t, the offer counts towards your monthly bundle — but there’s no pressure to act on it.
Note: Noble also offers Mention Refreshes — updates to existing mentions in LLM-cited sources, for things like revised pricing, new products, or updated positioning. These are part of the standard engagement. On either plan, you’re allowed a minimum of five Mention Refreshes/month.
Noble's pricing has two components: the platform fee and publisher costs.
The platform fee covers Noble's work (sourcing, outreach, negotiation, and presenting) Mention Offers to you. Each Mention Offer costs $250 on a quarterly plan, or $200 on an annual plan (a 20% savings).
Your monthly platform fee is just that number multiplied by however many offers you want and that’s paid in full at the start of your contract term.
For example, five offers on a quarterly plan runs $1,250/month in platform fees and ten offers runs $2,500/month.
On the annual plan, those same numbers drop to $1,000/month and $2,000/month respectively because of the 20% discount.
Then, there are the publisher costs (typically $200–$300 per mention) which are separate and billed as you go.
When you accept a Mention Offer, Noble presents you with the publisher's fee before any payment is committed. You approve it, Noble handles the payment. You're never charged for a placement you haven't signed off on. You’ll also never go over budget because you can set a monthly cap on spend for publisher costs.
That being said, 70% of offers are reverse mentions and therefore have no additional cost associated with them.
The minimum is 5 Mention Offers per month. Above that, you choose the number that matches how aggressively you want to build AI search visibility.
There's a reason the floor exists. AI search visibility builds as mentions accumulate across relevant sources over time; it's not a switch you flip once and walk away from. Five per month gives the program just enough momentum to produce results you can actually measure. Fewer than that, and the signal is too thin to move reliably.
One more thing worth knowing: accepted placements publish on a rolling basis typically 30–90 days after acceptance, not immediately. This is normal. Publishers work on their own schedules, and Noble manages that process so you don't have to.
If you’re curious about what to expect month by month after signing up, we write about it in detail here.
Noble's commitment is measured against the total number of Mention Offers delivered by the end of your contract term (either quarterly or annually) and not month by month.
If any given month runs light, those offers carry forward. If Noble still falls short of the total committed volume at the end of the term, the shortfall is credited to your next contract as Mention Offers.
No paperwork or back-and-forth.
It’s also worth knowing that credits are redeemable as Mention Offers in a future Noble contract and have no cash value.
That being said, Noble's success rate is over 95%, so this clause rarely gets triggered.
Ready to get started? Learn more here.
About Noble: Noble is an AI search platform that automates the outreach, negotiation, and payment required to get your brand mentioned in the sources LLMs cite. The result: you show up in AI-generated answers. Book a demo here.
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