This post walks through exactly how Noble's pricing works, so by the time you're ready to get started, there are no surprises.
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Everything in Noble's pricing flows from one concept: the Mention Offer.
A Mention Offer is a confirmed offer from a publisher to place your brand in a source that LLMs actively cite. It's a new placement in content your brand isn't currently part of, tied to a specific AI search prompt you're not yet showing up for. Not a cold outreach attempt. A real, confirmed offer sitting in your dashboard, ready for your review.
Here's the sequence:
→ Noble identifies the prompts where your brand is missing
→ Finds the third-party sources LLMs are already pulling from to answer those prompts
→ Reaches out to publishers and negotiates terms on your behalf
Once there's a confirmed offer, it lands in your dashboard with full details: the publisher, the content, the Noble Mention Score, and the fees.
Once a publisher accepts, the mention is placed automatically. Noble drafts the copy to match the brand guidelines you provide and shares it with you, and you have five business days to review, edit, or approve it. If you don't respond in that window, the copy is approved as drafted, so a mention never stalls waiting on you. You're shaping how your brand shows up, while Noble keeps things moving.
Every offer comes with a Noble Mention Score, and it's worth understanding because it shapes everything else.
The score is calculated from two things: how often the page is cited by LLMs, and how authoritative it is. The higher the score, the more valuable the placement. It's also what sets the price, so you can see what a mention is worth and what it costs before you decide.
Noble's pricing has two components: the platform fee and publisher costs.
The platform fee covers Noble's work: sourcing, outreach, negotiation, and presenting Mention Offers to you. Because it's tied to the Noble Mention Score, it scales with the value of the placement:
Most mentions land in the Plus range, so the average platform fee works out to around $200 per mention.
Then there are publisher costs, typically $100–$300 per mention, which are separate. To keep things moving, publisher fees of $400 and under are approved automatically; anything above $400 comes to you for approval before Noble accepts, so the larger costs are always your call.
Here's the part that matters most: you only pay for mentions that go live. Your budget depletes when a mention is published, not when an offer is made or accepted, so you're never out the money for a placement that doesn't ship. And any budget you don't use is refunded 90 days after the end of your annual term.
Around 70% of offers are reverse mentions, which carry no additional cost at all. Noble manages the whole swap with the publisher for you.
Noble runs on a monthly budget. Annual plans start at $2,000 per month, and above that you choose the budget that matches how aggressively you want to build AI search visibility.
There's a reason a floor exists. AI search visibility builds as mentions accumulate across relevant sources over time. It isn't a switch you flip once and walk away from. A meaningful monthly budget gives the program enough momentum to produce results you can actually measure. Too little, and the signal is too thin to move reliably.
One more thing worth knowing: accepted placements publish on a rolling basis, typically 30–90 days after acceptance, not immediately. This is normal. Publishers work on their own schedules, and Noble manages that process so you don't have to.
If you're curious about what to expect month by month after signing up, we write about it in detail here.
Your budget is measured across your full contract term, not month by month. If a given month runs light, that budget carries forward to the next one.
And if there's still budget left at the end of your annual term, it's refunded to you 90 days after the term ends. No paperwork, no back-and-forth, and no credits you can only spend with Noble. Whatever you don't use comes back to you. Any offers still out with publishers when your term ends stay open, and if they publish within that 90-day window, they count toward your final budget.
In practice this rarely leaves much on the table. Noble's success rate is over 95%, so the budget you set is almost always the budget that goes to work.
Your plan runs on an annual term that renews automatically for another year unless either side gives 30 days' notice before it ends.
Ready to get started? Learn more here.
About Noble: Noble is an AI search platform that automates the outreach, negotiation, and payment required to get your brand mentioned in the sources LLMs cite. The result: you show up in AI-generated answers. Book a demo here.
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