‍94% of enterprise brands are increasing their AEO investment this year. Most of that budget is going toward owned content: optimizing pages, building topical authority, monitoring site health.

But AI engines don't just cite your website. Over 95% of the sources they pull from are third-party — editorial sites, review platforms, industry publications — that sit outside your content ecosystem entirely. And right now, most enterprise teams have no systematic way to influence what those sources say.

That's why we're partnering with Conductor.

Conductor is a leading enterprise AEO platform, giving teams the intelligence to track AI visibility and create and optimize first-party content at scale. Noble automates the other side of the equation: securing third-party brand placements in LLM citations. Together, enterprise teams can choose the prompts that matter, identify the sources that AI engines cite, get mentioned in those sources, and measure the impact of those mentions on your AI visibility.

What Conductor Delivers for Enterprise Teams

Conductor gives enterprise marketing, AEO/SEO, and content teams a unified platform to track and improve how their brand appears across AI and traditional search.

Their latest evolution of AI Search Performance takes this further. Designed as the system of record for enterprise AEO, it connects visibility data to the content driving citations, the audiences interacting with that content, and the competitive landscape shaping AI-generated answers.

Inside Conductor, teams can:

• Track brand visibility and share of voice across ChatGPT, Perplexity, Google AI Overviews, and traditional search
• See which pages and topics are driving citations in AI-generated answers
• Benchmark against competitors at the topic level to see who's shaping key conversations
• Surface the highest-impact content opportunities with intelligent recommendations
• Generate on-brand, search-optimized content drafts grounded in a decade of search data
• Detect technical issues, track AI bot crawling behavior, and manage brand standards before they impact visibility or revenue 

As Rahul Jain, CEO and Co-Founder of Noble, explains:

"The window to build third-party citation presence is open right now, and it won't stay open forever. Brands that secure placements in trusted third-party sources today will be the ones AI keeps citing tomorrow. Conductor is where the largest enterprise teams already manage their AI visibility. Adding Noble to that workflow gives those teams a structural advantage their competitors can't replicate by optimizing owned content alone.”

How Noble Automates Third-Party Placements

Noble has secured 1,000+ brand mentions across third-party sources for companies like Ramp, ZoomInfo, Webflow, and Navan. The platform automates the entire process and saves teams the 20+ hours it typically takes to manually secure a single brand mention.

With Noble, you can:

• Identify and prioritize the third-party sources that matter most for their AI visibility
• Automate publisher outreach and negotiation at scale
• Manage payment and placement logistics in one platform
• Track live placements and measure citation impact over time

You maintain final sign-off on every placement. 

Winning in AI search requires controlling both sides of the citation equation. Conductor delivers end-to-end first-party AEO: the intelligence to track your brand's visibility across AI and traditional search, and the activation tools to create, optimize, and monitor owned content at scale. Noble uniquely activates the third-party side: automating placements in the editorial sites, reviews, and publications that AI engines rely on most heavily. No other combination gives enterprise teams end-to-end coverage across every source type AI engines pull from.

As Seth Besmertnik, CEO and Co-Founder of Conductor, puts it:

"Our customers already have the most complete picture of where their brand shows up in AI search. What Noble adds is the ability to act on the gaps that owned content can't reach. That combination of first-party intelligence and third-party activation is something no one else offers enterprise teams today."

For teams serious about AI visibility at scale, the full workflow is now connected.

Learn more about Conductor