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Profound x Noble: Onsite and Offsite AI Search Optimization in One Solution

Delia Rowland

May 26, 2026

3

minutes read

News

AI search optimization has a fragmentation problem. 

You have different tools for every step in the process from monitoring, to onsite content, and third-party mentions. Different dashboards, different data, different teams trying to stitch the workflow together.

Most marketers have a strategy for each, but no way to connect them. 

Today, that changes.

Noble is partnering with Profound, the AI marketing platform helping brands control how they show up in AI search. Through our integration, Profound customers now have a new way to increase visibility via offsite mentions. 

Onsite and offsite, finally connected.

The Onsite Action Layer

Profound is the platform helping the best marketing teams win in AI-driven discovery. Their platform optimizes how brands show up in AI search through:

  • Prompt Volumes: See what people are asking AI with their proprietary dataset of 1.5 billion prompts
  • Answer Engine Insights: Track your visibility, share of voice, sentiment, and more in AI platforms
  • Opportunities: Identify gaps and projects that will have the highest impact on your AI visibility
  • Profound Agents: Take action with Agents that understand your brand and generate high-quality content and reporting at scale
  • Agent Analytics: Measure actual traffic from bots and human referrals from AI platforms
Profound dashboard: tracking your brand's AI visibility across every major AI platform.

Profound combines analytics and Agents to create owned, onsite content that moves the needle in AI search. But the sources AI platforms cite don't all live on your website… and until now, there hasn't been a tool that handles the offsite work. That's what Noble does.

As Dylan Babbs, Co-founder and CTO of Profound, puts it: "Profound is an action platform, not just an analytics one. But the offsite layer has always been the part nobody could automate at scale. Embedding Noble directly into our platform means our customers can now improve their AI visibility, leveraging both owned and third-party content from  one place."
Profound Agents: an Agent that identifies citation gaps and exports the domains to Noble for automated outreach.

The Offsite Action Layer

Noble is the first offsite action layer for AI search.

Securing a single brand mention manually takes 10+ hours. Noble runs that entire process as one workflow:

  • Identify: We surface the third-party sources AI platforms are citing for the prompts that matter to your brand, then target the ones where you're missing.
  • Outreach and negotiation: We reach out to authors and publishers, negotiate on your behalf, and draft content for your approval.
  • Placement and payment: We make sure the mention goes live, then pay the publisher directly.
Rahul Jain, CEO and Co-Founder of Noble, explains: “Profound is where some of the most innovative marketing teams already run their AI search strategy. Connecting Noble to Profound Agents gives them a way to act on offsite mentions and increase how often they show up in AI search.” 

Brands like ZoomInfo, Ramp, and Zendesk have already used Noble to increase AI visibility by up to 300%.

Inside Noble: reviewing and accepting mention offers from publishers. Noble handles the outreach and negotiation. You just approve.

The Complete AEO Workflow Just Got Built

Starting today, Noble will be the preferred offsite provider. Profound's citation and prompt data flows into Noble automatically, and Noble goes to work on the sources that matter for your brand.  

We handle offsite mentions so Profound customers can focus on tracking and growing their visibility. 

The fragmented era of AI search is officially over.

Let’s win AI search

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