Building out an AI search strategy as part of your marketing is no longer optional.

50% of consumers now use AI-powered search to guide buying decisions and ChatGPT alone reaches 800 million weekly users.  

Do you have any idea what’s being said about your brand within the search? 

If not, LLM visibility trackers solve this blind spot. 

They monitor how AI platforms like ChatGPT, Perplexity, Google AI Overviews, and Claude reference your brand, track your share of voice against competitors, and show which sources AI is citing.

Below are the leading tools for 2026, organized by use case and pricing where available.

Note: This list is not ranked from best to worst - it’s a curated comparison to help you pick what fits your team’s needs.

1. Scrunch AI

Website: https://www.scrunchai.com

Best for: Enterprise teams needing SOC 2 compliance and detailed prompt-level analytics

Scrunch AI is an enterprise-focused AI visibility platform launched in late 2024. It has raised $19 million in funding and serves 500+ brands including Lenovo and Penn State University. The platform focuses on structured, repeatable AI visibility monitoring with enterprise-grade governance and reporting.

Key Features:
• Prompt-level tracking with persona, funnel stage, and location tagging
• AI-powered automatic prompt labeling (branded/unbranded, intent, etc.)
• Sentiment and share-of-voice analysis per prompt
• GA4 integration for tracking AI referral traffic
• Agent Experience Platform (AXP) for serving AI-optimized content to crawlers (pilot phase)

Platforms Tracked: ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Meta AI

Pricing:
Starter: $300/month (350 prompts, 3 users)
Growth: $500/month (700 prompts, 5 users)
Enterprise: Custom pricing

Pros: Best-in-class segmentation and filtering; SOC 2 Type II compliant; strong enterprise governance; detailed prompt intelligence

Cons: Premium pricing; no free trial; primarily monitoring-focused; per-user pricing scales quickly

2. Otterly AI

Website: https://otterly.ai

Best for: Affordable entry point into AI visibility tracking

Otterly AI launched in late 2024 and has grown rapidly among SEO and growth teams looking for simple, cost-effective AI search monitoring. It focuses on prompt tracking and brand citation monitoring without heavy enterprise complexity.

Key Features:
• Tracks brand mentions across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot
• AI Keyword Research tool that converts keywords into real user-style prompts
• Brand Visibility Index tracking score over time
• GEO Audit with optimization recommendations
• Weekly automated reporting

Platforms Tracked: ChatGPT, Perplexity, Google AI Overviews, Gemini (add-on), Google AI Mode (add-on), Microsoft Copilot

Pricing:
Lite: $29/month (15 prompts)
Standard: $189/month (100 prompts)
Premium: $489/month (400 prompts)

Pros: Most affordable serious option; clean UI; fast setup; strong for SMBs

Cons: Weekly refresh cadence; some LLMs require add-ons; lighter analytics depth than enterprise tools

3. Conductor

Website: https://www.conductor.com

Best for: Enterprise SEO teams integrating AI visibility into existing organic strategy

Conductor is a long-established enterprise SEO platform that has expanded into AI search visibility tracking as part of its broader organic intelligence suite. It is designed for large marketing teams already managing complex SEO programs.

Key Features:
• AI visibility tracking integrated into organic performance dashboards
• Share-of-voice tracking across AI and traditional SERPs
• Competitive benchmarking
• Content recommendations tied to performance gaps
• Enterprise workflow and reporting capabilities

Platforms Tracked: Google AI Overviews, ChatGPT (visibility tracking integration), Gemini (coverage varies by plan)

Pricing: Enterprise custom pricing

Pros: Seamless integration with traditional SEO reporting; strong executive dashboards; robust enterprise infrastructure

Cons: Not AI-native; limited transparency around LLM coverage compared to dedicated AEO tools; enterprise pricing only

4. Peec AI

Website: https://www.peec.ai

Best for: Mid-market marketing teams needing multilingual AI visibility tracking

Peec AI is a European AI visibility platform known for its clean dashboards and strong global coverage. It supports 115+ languages and offers unlimited seats on all plans.

Key Features:
• Multi-engine tracking with modular pricing
• Sentiment analysis included in mid-tier plans
• 115+ language support
• Client-facing Pitch Workspaces for agencies
• Guided onboarding with suggested prompts

Platforms Tracked: ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot (some as add-ons)

Pricing:
Starter: €89/month (~$97) for 25 prompts
Pro: €199/month (~$217) for 100 prompts
Enterprise: €499+/month

Pros: Unlimited seats; strong multilingual coverage; intuitive dashboards; affordable for global teams

Cons: Weekly refresh cycle; some LLM coverage requires add-ons; lighter enterprise analytics

5. Athena

Website: https://www.askathena.ai

Best for: Teams focused on AI brand monitoring and reputation intelligence

Athena positions itself as an AI brand monitoring and visibility platform, helping teams understand how their brand is described across LLMs and generative search surfaces.

Key Features:
• AI brand narrative monitoring
• Prompt-based tracking
• Competitive benchmarking
• Visibility trend analysis

Platforms Tracked: ChatGPT, Google AI Overviews, Claude, Perplexity (coverage varies by plan)

Pricing: Custom pricing (contact sales)

Pros: Brand narrative focus; strong executive-level reporting; useful for comms teams

Cons: Less granular prompt analytics than dedicated AEO platforms; limited publicly available pricing transparency

6. Profound

Website: https://www.tryprofound.com

Best for: Fortune 500 brands investing heavily in AI search intelligence

Profound is one of the most heavily funded players in the AI visibility space, positioning itself as a platform for “marketing to superintelligence.”

Key Features:
• Conversation Explorer
• Visibility gap analysis
• AI optimization workflows
• Multi-language coverage

Platforms Tracked: ChatGPT, Perplexity, Google AI Overviews, Copilot, Claude (coverage varies by plan)

Pricing:
Starter: ~$99/month (limited)
Enterprise: Custom pricing

Pros: Deep analytics; enterprise positioning; strong funding backing

Cons: Higher cost; steep learning curve; most advanced features gated behind enterprise tier

7. Writesonic GEO

Website: https://writesonic.com

Best for: Content teams that want AI visibility monitoring combined with content creation in a single workflow

Writesonic is primarily known as an AI writing platform, but its GEO (Generative Engine Optimization) feature expands into AI search visibility tracking. It is designed for teams that want to identify visibility gaps and immediately create optimized content without switching platforms. The tool combines monitoring dashboards with AI-assisted content workflows.

Key Features:

• AI visibility tracking across major platforms
• Built-in AI content optimization and generation
• Content gap analysis and recommendations
• GA4 integration for tracking AI-referred traffic
• Templates for blogs, landing pages, and product content

Platforms Tracked: ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Grok, DeepSeek, Copilot

Pricing:

• Professional: ~$199/month
• Advanced: ~$399/month
• Enterprise: Custom pricing

Pros: Combines monitoring and content creation; no add-on fees for additional AI engines; helpful for lean content teams; intuitive interface

Cons: AI visibility features are newer than dedicated tracking platforms; analytics depth is lighter than enterprise tools; broader platform learning curve

8. SE Ranking AI Visibility Tracker

Website: https://seranking.com

Best for: Budget-conscious SEO teams that want AI visibility tracking inside an existing SEO platform

SE Ranking added AI Visibility Tracker as part of its broader SEO suite. Rather than positioning itself as a standalone AEO tool, it integrates AI monitoring into traditional keyword and ranking workflows. It appeals to SMBs and agencies already using SE Ranking who want AI coverage without adding a separate tool.

Key Features:

• AI search visibility tracking built into SEO dashboard
• Daily data updates
• Keyword-triggered AI appearance tracking
• Competitor comparison features
• Integration with broader SEO analytics

Platforms Tracked: ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude

Pricing:

• Starter: ~$99/month
• Growth: ~$199/month
• Pro: ~$399/month (AI Visibility included in higher tiers)

Pros: Affordable; daily refresh cycle (faster than many competitors); familiar interface for SEO teams; good SMB option

Cons: AI tracking is an extension, not core product focus; smaller dataset than enterprise platforms; fewer advanced segmentation features

9. Gumshoe AI

Website: https://gumshoe.ai

Best for: Teams that want persona-driven AI search research and prompt discovery

Gumshoe AI approaches AI visibility differently by starting with buyer personas rather than predefined prompts. It predicts what queries a given persona might run in AI search environments and monitors brand visibility against those predicted searches. It is currently positioned more as a research-oriented platform than a deep enterprise analytics suite.

Key Features:

• Persona-based prompt discovery
• Automatic prompt generation from ICP definitions
• Brand positioning analysis
• Competitive visibility benchmarking
• Flexible credit-based tracking model

Platforms Tracked: ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews

Pricing:

• Credit-based pricing starting at ~$79/month
• Volume discounts available

Pros: Unique persona-first methodology; helpful for discovering prompts teams are not already tracking; flexible pricing structure

Cons: Still maturing as a product; smaller feature set than established enterprise tools; limited historical depth; beta-stage perception

10. RankScale AI

Website: https://rankscale.ai

Best for: Solo marketers, startups, and experimentation-focused teams

RankScale positions itself as a lightweight, analytics-first GEO monitoring tool with a flexible credit model. It appeals to early-stage teams that want exposure to AI search tracking without committing to enterprise-level contracts.

Key Features:

• Credit-based flexible pricing
• Live keyword crawling
• Weekly AI visibility trend reports
• Competitor benchmarking
• Foundational GEO guidance (e.g., indexing, llms.txt basics)

Platforms Tracked: ChatGPT, Google AI Overviews, Perplexity, Claude

Pricing:

• Starts at ~$20/month for 120 credits
• Pro: ~$79/month
• Enterprise: Custom pricing

Pros: Lowest-cost entry point; flexible experimentation; no long-term commitment; useful for startups testing AEO

Cons: Smaller data coverage than enterprise platforms; weekly refresh cadence; limited advanced segmentation and reporting depth

Comparison Table

What about the million-dollar question?

These tools excel at showing you the problem (i.e., where your brand appears, where it doesn't, how you compare to competitors). 

But the million-dollar question isn't: "Am I visible in AI search?"

It's: "What do I actually do about it?"

This is where Noble comes in.

Noble is an AI Search platform that connects the dots between monitoring and action. We help brands not just see where they stand, but build an automated strategy to actually gain visibility in LLMs. 

We partner with tools like Otterly and Scrunch because tracking is essential, and a crucial tool in your AEO strategy.  

Where we can also help is by: 

• Identifying the third-party sources that LLMs actually retrieve from
  
  
• Increasing brand presence inside those sources
  
  
• Measuring citation lift over time

Watch how our platform works | Or go right ahead and book a demo

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